So how is trust like a basket of grapes? Guess you have to listen to find out. :)
In this episode, Nicole sits down with Taylor LeCours, a fellow copywriter and brand strategist, to explore the word "trust" - diving deep into its meanings, etymology, and implications for both business and personal relationships. You’ll also get some impromptu (and very valuable!) copywriting lessons!
In this episode you'll learn:
- How trust and hope are intertwined, and why both are essential? (up for debate!)
- Why the etymology of "trust" feels more like an ingredients list than a progression.
- Why trust points are becoming increasingly important in marketing.
- How returning things you don't want builds your self-trust!
- The delicate balance of building trust ethically in copywriting
Resources Mentioned:
- Take Taylor's Brand Archetype Quiz: Available on her Instagram
- Connect with Taylor on Instagram (especially during her current rebrand!) @theideahaven
Looking to connect further?
- Connect with the It's All Poetry podcast team (i.e., Nicole!) at itsallpoetry.podcast@gmail.com
- Sign up for weekly marketing prompts that don't feel gross at nicolecopy.com/prompts
- Find show notes and links at nicolecopy.com/its-all-poetry
Music by Jack Pierce